DANCE TEACHER MAGAZINE - MAY 2021

When Sara Ordway saw an Instagram post about a studio fundraising opportunity involving a private dancewear shopping event and dancer photo shoot, she immediately signed her studio up. She already had been a long-time customer at Liesl Dancewear in Woodbridge, VA, and she admired the work of dance photographer Jennifer Fitzpatrick of Artistry Reimagined. But she especially loved the idea of three dance-related businesses collaborating during a pandemic to help boost everyone’s bottom line and support each other’s marketing efforts. 



PRINCE WILLIAM LIVING - NOVEMBER 2021

First place: Brianna Hacsh of Manassas Ballet Academy in Manassas 

Second Place: Natalya Mortensen of Virtuous Dance Center in Fredericksburg 

Third Place: Abigail Cave of Linda’s Ballet Workshop in Woodbridge


PRINCE WILLIAM LIVING - MARCH 2021


The owners and staff at Liesl Dancewear, all former professional dancers and teachers, reached out to their community about this event. Studios receive 10% of the proceeds from the sales and photoshoot sitting fees, along with the images to use for their personal marketing. 

The result has been a fun event that helps to rebuild the individual dance studios and the stores that have struggled with loss of sales during this year.

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